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Guides & articles.

In-depth buying guides, rankings and explainers — each article tied to live price data from 32 retailers. Start with what matters now, then jump by theme, retailer or buying moment.

Articles
85
published
Themes
1
covered
Retailers
69
tracked
Read time
10 min
average
Last update
21 May 2026
editorial

This week.

The archive.

Every published article, sorted chronologically.

85 articles Newest first
  1. LEGO as investment: what holds up and what is just hype?

    LEGO as investment works for a small selection of sets. For the rest it is storage with break-even returns. Frank explains which categories consistently rise and why you should buy an ETF for everything else.

    9 MIN
  2. LEGO retired sets: most lose value, not gain it

    Most retired LEGO sets don't rise above RRP. Frank explains which categories do rise, why the myth persists, and what this means for buyers in 2026.

    8 MIN
  3. LEGO sets with the most minifigures: top 12 for army builders and gift buyers

    The 12 active LEGO sets with the most minifigures in 2026, with euro-per-minifig breakdown per category. Useful for army builders, gift buyers and collectors.

    8 MIN
  4. Duplo or LEGO: when do you choose which system for your child?

    Duplo and regular LEGO look similar but are made for completely different ages. This article explains the difference, gives a transition strategy and answers the questions grandparents ask most often.

    7 MIN
  5. Most expensive LEGO sets 2026: which are worth it and when to buy

    Which LEGO sets are the most expensive in 2026, when do they actually drop in price, and which are a better buy than their price tag suggests? A breakdown with concrete discount patterns.

    8 MIN
  6. LEGO November 2026: Black Friday buying strategy

    November is about one thing: Black Friday on 27 November. New sets barely matter. Here is the price strategy, the Sinterklaas deadline and the pitfalls.

    8 MIN
  7. LEGO sets with the most pieces: Eiffel Tower, Titanic and the rest

    The 10 biggest active LEGO sets in 2026, from 10307 Eiffel Tower (10,001 pieces) to 10333 Barad-dûr (5,471). With concrete tips on build time and display space.

    8 MIN
  8. LEGO price per piece: a useful metric, but not the only one

    Price per piece is a handy shortcut for LEGO purchases, but misses the mark on Technic sets, licensed sets and minifig-heavy builds. Frank explains when to use it and when to ignore it.

    8 MIN
  9. LEGO December 2026: Christmas deadline and clearance

    December is the quietest release month of the year, but not the quietest buying month. Christmas deadline, year-end clearance after 26 December and the first January 2027 announcements make it a busy planning month.

    8 MIN
  10. LEGO June 2026: GWP and first Q1 price drops

    June is a small month for releases, but historically the best window for GWP campaigns at LEGO.com and the first noticeable price drops on sets that launched in January.

    7 MIN
  11. 1 August 2026: the biggest LEGO release day of the year: what to do

    1 August is the biggest single release day in the LEGO calendar. Star Wars, Icons, City, Marvel and Friends launch simultaneously. Here's the strategy per buyer type.

    9 MIN
  12. LEGO October 2026: Winter Village, Halloween display and Black Friday preparation

    October is the last-chance window for Sinterklaas purchases without delivery stress. Winter Village launches, the Black Friday list appears, and you need to decide now what to buy versus what to defer to November.

    8 MIN
  13. LEGO September 2026: advent calendars, Insider Days and the Sinterklaas starting line

    September marks the start of the LEGO autumn season: advent calendars arrive, Insider Days delivers the best LEGO.com offer of the quarter, and August wave sets are finally broadly available.

    8 MIN
  14. LEGO July 2026: quiet month buying plan

    July is the quietest release month of the year. Little that's new, but the sharpest discounts on first-half sets and pre-order preparation for the big August wave.

    7 MIN
  15. LEGO summer 2026: no big sale, but here are the real buying opportunities

    LEGO doesn't run a summer sale like Black Friday. Summer is GWP-driven, not discount-driven. Here's when sets drop in price, which don't, and what the August wave means for buyers.

    9 MIN
  16. LEGO Easter 2026: honest advice on a small market

    LEGO releases no special Easter sets in 2026. That's actually fine: small sets that already exist work well in an Easter basket. Here's what you pick and why.

    7 MIN
  17. Building LEGO at Christmas: Winter Village, Holiday Express and the tradition that sticks

    LEGO as Christmas decoration behaves differently from a one-off gift purchase. The Family Christmas Tree, Holiday Express and Winter Village are sets that come back out of the box each year — this is how you make a tradition of it.

    9 MIN
  18. LEGO Father's Day gift 2026: Technic, Speed Champions or Icons?

    Father's Day is Sunday 21 June 2026. Technic dominates this segment — but for dads who never build, a Speed Champions car on the desk beats a 1,600-piece Ducati left half-finished.

    8 MIN
  19. LEGO Mother's Day gift 2026: Botanicals or something bigger?

    Mother's Day is Sunday 10 May 2026. The Botanicals line works best when mum isn't an active builder — but there are three situations where you choose something different.

    8 MIN
  20. LEGO Advent Calendar 2026: which of the five should you buy?

    Star Wars, Marvel, City, Friends or Disney Princess: five LEGO advent calendars compete for December. These are the real differences — including who should skip which.

    9 MIN
  21. LEGO Cyber Monday 2026: what differs from Black Friday

    Cyber Monday 2026 falls on 30 November. For LEGO it behaves differently to Black Friday: different sets, different retailers, different patterns. Here's what to expect.

    9 MIN
  22. LEGO Christmas gifts 2026: what actually works under the tree

    Christmas 2026 falls on Thursday 24 December. These are the LEGO sets that work — for children, for adults and for the corporate hamper — plus when you need to order at the latest.

    10 MIN
  23. LEGO Sinterklaas gifts 2026: shoe, surprise and pakjesavond

    Pakjesavond 2026 is Saturday 5 December. These are the LEGO sets that work per budget — and why you're better off ordering early than waiting for a discount.

    11 MIN
  24. Best LEGO Super Mario sets in 2026: Mario Kart, Game Boy and what still works

    Mario Kart dominates the 2025–2026 wave. The interactive Mario figure still exists but is less central. Choosing a big display, a retro object or the best gift under 30 euros? Here is the difference.

    10 MIN